The world is full of hidden business opportunities hiding in plain sight—bizarre niche enterprises like conveyor belt tread manufacturing, blue dye production, and soybean oil verification that most people never consider.

8:33transported. And so, this guy goes into the US for like, you know, a a business trip, and just gets detained, you know, they have a warrant for his arrest because they feel like the monkeys from the from wildlife were being passed off as like lab testing monkeys bred bred monkeys, and were being renamed, retagged, and being sold. And so, he got jailed for like a year. He was like in house arrest

8:56for like, you know, a year waiting trial. >> In America? >> In America, yeah. And and the DOJ kind of like impounded him, which is pretty crazy. So, this is this wild world. Did Have you ever even thought about this? And and so, >> No, but impounding is that the Is that your new term? >> [laughter] >> I don't know. I I said that. I don't know if I even said that. That was in in

9:15Fortune magazine. >> They they they should have put him in a monkey cage. >> They towed him. Yeah, exactly. So, so it's crazy like it just sort of another reminder. You know, one thing this this podcast has done a lot of for me is it rewired my brain to understand that when I look around the room, nothing is here by accident. Nothing just appeared. You know, like the the

9:33little like the lead that goes in this this mechanical pencils. There's a company that makes that. There's a guy who you'll meet on a boat somewhere whose business is just to provide these lead and he knows everything about the lead business and he goes to meet sits in meetings and they talk about 3 mm lead and 6 mm lead and everything is a business. It would not exist if there

9:53wasn't a entrepreneur behind it making it exist. And the world is full of these projects and everywhere. >> than you think. >> And it's always bigger than you think. It's always bigger than >> Can you imagine someone making $500 million by creating a breeding monkey? And when you look at the photos, it it looked like a huge shed almost, that photo that he showed me. >> It's crazy and you know, you I remember

10:16meeting people who were like the richest guy in my neighborhood growing up. It's like, "What do you do? What's your job?" And he laughed. He's like, "No, there's no job." He's like, "I sell you know, in a factory where there's like a conveyor belt or like you know, where you go through TSA and there's like a conveyor belt? He's like, "The tread of that conveyor conveyor belt. We make the

10:34tread." And I was like, "What? How? What? How did you even start that? Where does that even come from?" You know, like "I own an almond farm, a mushroom farm." I met a guy who makes the dye that makes the color blue because blue is not really a naturally occurring you know, chem substance you find. You have to like make it. He's like, "I make blue." And he's like, "Well, I love lamp, sir.