The world is full of hidden businesses and opportunities in the 'weird nooks and crannies' of the economy, and finding them requires developing the art of noticing.

9:33little like the lead that goes in this this mechanical pencils. There's a company that makes that. There's a guy who you'll meet on a boat somewhere whose business is just to provide these lead and he knows everything about the lead business and he goes to meet sits in meetings and they talk about 3 mm lead and 6 mm lead and everything is a business. It would not exist if there

9:53wasn't a entrepreneur behind it making it exist. And the world is full of these projects and everywhere. >> than you think. >> And it's always bigger than you think. It's always bigger than >> Can you imagine someone making $500 million by creating a breeding monkey? And when you look at the photos, it it looked like a huge shed almost, that photo that he showed me. >> It's crazy and you know, you I remember

10:16meeting people who were like the richest guy in my neighborhood growing up. It's like, "What do you do? What's your job?" And he laughed. He's like, "No, there's no job." He's like, "I sell you know, in a factory where there's like a conveyor belt or like you know, where you go through TSA and there's like a conveyor belt? He's like, "The tread of that conveyor conveyor belt. We make the

10:34tread." And I was like, "What? How? What? How did you even start that? Where does that even come from?" You know, like "I own an almond farm, a mushroom farm." I met a guy who makes the dye that makes the color blue because blue is not really a naturally occurring you know, chem substance you find. You have to like make it. He's like, "I make blue." And he's like, "Well, I love lamp, sir.