The best entrepreneurs are essentially 'artistic noticeers' who see the world differently and find opportunities others miss.
The speakers argue that entrepreneurship is less about brute force and more about cultivating sensitivity to notice things others miss, similar to how comedians or artists develop their craft. ✦ AI generated
Sam Parr · My First Million · 2026-08-12 · original ↗
starts at this moment · 18:36
“How do you think you do that? Cuz that's really hard. It's hard to find problems worthy of solving that are 100% outside of your realm.”
I spent so much of my life studying how great entrepreneurs work, which is a lot of brute force, a lot of high agency, a lot of scale thinking, a lot of hustle. And you know, there's obviously creativity involved, but I thought, well, let me go study the people who specialize in this. If you go listen to like what Rick Rubin says, what the great comedians say, it's all about noticing. It is actually why comedians, when they get rich and famous, they fall off. Because it's the struggles of the everyday person that led them to an insight that when they said it in front of a crowd, everybody connected with it. But when you're flying private and you have four nannies and you have a chef and you have this and that, well, you don't really encounter the same struggles that the everyday person does. So, you stop coming up with the genius insights that make that resonate like a truth that you said out loud to the audience.
verbatim transcript · starts at 18:36
18:16consulting project with this thing, and I got into that, which then I got introduced to this other guy in this other thing. And I just was asking myself how like I was envious of like people who do these like dirty tech-ish jobs, and they discovered these problems that I had no idea were even a thing. >> It's it's the art of noticing. I told you I spent like a bunch of months
18:36looking up how some of the world's most creative people work. How do the best writers work? The best musicians? The best filmmakers? Because you know, I spent so much of my life studying how great entrepreneurs work, which is a lot of brute force, a lot of high agency, a lot of scale thinking, a lot of hustle. And you know, there's obviously creativity involved, but I thought, "Well, let me
18:55go study the people who specialize in this." If you go listen to like what Rick Rubin says, what the great comedians say, it's all about noticing. It is actually why comedians, when they get rich and famous, they fall off. Because it's the struggles of the everyday person >> [snorts] >> that led them to an insight that when they said it in front of a crowd, everybody connected with it.
19:17But when you're flying private and you you have four nannies and you have a chef and you have this and that, well, you don't really encounter the same struggles that the everyday person does. So, you stop coming up with the genius insights that make that resonate like a truth that you said out loud to the audience. And so, you have to really like create a system where you were
19:38going to be exposed to interesting things and a habit of noticing them. Of paying attention to them, of writing things down, of slowing down, of not being too busy, not being too distracted, of being more present. And that's where the great If you If you look up like Remember Mark Manson came on the podcast and he's got this crazy hit book, right? He made a like one of