There is an arbitrage between what smart people learn about in school and the obscure problems that actually need solving—smart entrepreneurs should deliberately avoid crowded fields and target niches where high-agency people haven't entered yet.

14:16download, two things happen. One is it rewires your brain to realize like it's just the world is full of gaps and then founders who plug them. And uh so you start to realize, oh, that was a gap and someone plugged it. That was a gap and someone plugged it. So you start finding gaps and thinking, could I plug that? And and it changes you That's what an entrepreneur's brain

14:35really like comes down to, is seeing the world not as this like set, fixed, solved thing that mommy and daddy have like they'll take care of, but like, no, no, no, there's tons of opportunity. You can go and just change it. You can literally just bend the world um and make it make it anew. And then the other the other side, you realize like wow, there's a lot of business in the

14:55weird nooks and crannies of the world. There's a lot of money to be made doing things that are just off the beaten path because there's this arbitrage between what smart people learn about in their day-to-day life or school, which is why you'll see a lot of programmers who will build to-do list apps. And, you know, dating apps and things that it's like, what's a problem that every smart person runs

15:16into? You simply want to just stay away from that and go into things that they just haven't heard about. They don't know too much about, you know, what I mean? Like, go into a a category that is just not ripe with really smart, you know, high agency people, and you're playing against weak competition. >> How do you think you do that? Cuz that's really hard. It's hard to find problems

15:37worthy of solving that are 100% outside of your of your of your realm. For example, we met a a guy in San Francisco uh who had a business with dentist. It helped It It It was a >> Dental back offices. So, it's called Daydream Daydream Dental. What they're doing was You're a dentist, your back office, you got Debbie sitting back there, and she spends most of her day

16:01calling insurance companies, reading out billing codes, trying to get the claims filed, accepted, checking patient insurance. And that entire process is kind of the revenue lifeblood of the business, and guess what? There's a lot of times where things get either rejected, billed the wrong way, cash not delivered, that sort of thing. And so, you know, there's a It's a very lossy part of the business. You would think