The backup generator industry offered an acquisition opportunity because expertise was scarce even at major power companies

1:44complete blind spot to me my entire life. I've never thought about it once and I always wonder how did that guy start thinking about this? So how did you realize this is a business I could go be a part of. >> So I started my career in management consulting where you dabble around a bunch of different industries. Uh at one point I landed in a corporate job at NRG

2:01large power company in the US was doing innovation projects there strategy and one of the areas we had the hardest time finding good expertise in was backup generators. And a backup generator is if your power goes down for 1 minute or 12 hours because of a storm or an earthquake or something, [snorts] this thing kicks on, you're good to go. >> You do not want the power to go out when

2:21you're on the surgery surgery table unless there's a backup generator there to cover. >> Great. >> And so every surgery center, every hospital, they've all got them. >> When did you start the company? >> Um, so I acquired the first one. And so this has been an acquisition venture. It started with a thesis. Went around looking trying to find a a service provider to buy. We bought our first one

2:39in January 2024 and then bought a second one about five to six months later. >> And describe the industry. So is this a bunch of mom and pop companies, a few large players? Like what does the industry even look like? >> So very barbelled. So you've got we go headto-head up against big big industrial names like Caterpillar and Cummins and Generrack on the direct side where we're competing for the business