The backup generator industry offered an acquisition opportunity because expertise was scarce even at major power companies
Nick discovered the backup generator opportunity while working in corporate innovation at NRG, where generators were the hardest area to find good expertise in, leading him to build a search firm thesis around the space.
transcript
Nick: I started my career in management consulting where you dabble around a bunch of different industries. Uh at one point I landed in a corporate job at NRG large power company in the US was doing innovation projects there strategy and one of the areas we had the hardest time finding good expertise in was backup generators.