The smartest entrepreneurial approach is to choose a business based on the daily sales experience you want to have, not the product itself
Sam Parr identifies Kevin's key insight: most entrepreneurs think about product first, but Kevin worked backwards from the type of sale process he wanted to execute daily — a no-brainer ROI pitch where brute force effort equals cash in the bank. ✦ AI generated
Sam Parr · My First Million · 2026-08-19 · original ↗
starts at this moment · 30:57
What's really smart about your approach that I think very few people do is in business what most people do is they think about the product. They're like, 'Oh, I love that product or I know about that product or I love this industry.' ... you worked backwards from like what type of sale process do I want to do every day because that's going to be like 90% of my existence as an entrepreneur is just going trying to sell get more business.
verbatim transcript · starts at 30:57
30:40think very few people do is in business what most people do is they think about the product. They're like, "Oh, I love that product or I know about that product or I love this industry. I've I think about their college major or stupid like that." you worked backwards from like what type of sale process do I want to do every day because that's going to be like 90% of
31:00my existence as an entrepreneur is just going trying to sell get more business >> and so you were like where's somewhere that I can just brute force you know get dollars in the bank by going and you know calling or showing up on more sites and then even just now you're like and the pitch I want to be giving is a you definitely are going to make more money
31:19it all I got to do is prove it to you and I can prove it to you on a cost that's very little to me or a quick quick uh demo from my side to show you that the value is there and I think so few people take a sales first approach but as an entrepreneur that's actually all you experience in the business is just growing the business mostly uh like
31:36the product is very like funible you could swap the product out. Yeah, that's I So what it is for me is I just I think like you guys, I like business. Like I'm a business nerd. I like hiring. I like selling. I like figuring out the systems and the processes. So when you have that, you kind of have the luxury of being able to pick a business that you
31:55think would be enjoyable and straightforward to run. >> When are you going to start it? >> I already started the the new thing. >> So you only to And that's only 3 weeks ago that you sold. >> Yeah. Do you have a new mindset with this new one? Like what's changed now that you had that experience? you're going into the new one. Do you have any new rules how you want to do this?
32:12>> Bootstrapping. Bootstrapping. I found, and this is probably just because I'm more riskaverse than I care to admit, but like this idea of the personal guarantee being tied to a franchise agreement. I really felt like the one-way door, you know, irreversible decision thing. So, I think going forward, I'm going to try to bootstrap as much as I can and keep my options open as much as I can. What's funny is