Observational investing — detecting change in culture, technology, and consumer behavior through real-world observation and social media, then connecting that change to companies — is a viable alternative to technical and fundamental analysis that any ordinary person can use.
Chris introduces his core investing philosophy: instead of analyzing charts or financial statements, observe real-world changes and connect them to investable companies. ✦ AI generated
Chris · My First Million · 2026-07-29 · original ↗
starts at this moment · 0:29
“Chris, can you do like the the the simplest explanation of who you are? number one. And then number two is your kind of unique philosophy and unique strategy that you've used to buy, you know, buy and sell stocks to invest.”
I started investing something I call observational investing or social investing which is really all it is is trying to detect change in the world whether it's change in technological development or change in culture change in consumer behavior but you're trying to detect change and you're trying to connect that change uh connect the dots to companies that would either benefit or be harmed by that change.
verbatim transcript · starts at 0:29
0:29And then number two is your kind of unique philosophy and unique strategy that you've used to buy, you know, buy and sell stocks to invest. >> Yeah. I mean, I'm a reg I'm a regular person for most of my career. I've had a regular job. Uh I'm not a financial analyst. I'm not a technical trader. I hate all that stuff. I hate technicals. I hate fundamentals. I'm like most
0:50regular people, right? like a normal guy with the normal job that was trying to break out, you know, try to find a future for myself because I realized that my job was capped like 99.9% of people in this world. And you know I started investing something I call observational investing or social investing which is really all it is is trying to detect change in the world whether it's change in technological
1:16development or change in culture change in consumer behavior but you're trying to detect change and you're trying to connect that change uh connect the dots to companies that would either benefit or be harmed by that change. So you're and then you're investing in those companies. It's it's that simple. >> One of many of ways that you personally observe is through social media comments. >> Yeah. I mean like think about it like
1:40how do you observe change in the world the quickest? What do people do before they change their life? They talk about it, right? Before you can see the evidence of it, they talk about it. If you're a developer and and you're changing the way that you develop software and you're you're adopting AI in your company, you're probably in Reddit forums with other developers speaking about it. >> And it's not always tech. A lot of it is
- ·Detect change in culture, technology, and consumer behavior
- ·Connect those changes to companies that win or lose
- ·An alternative to chart-reading and financial statement analysis
- ·Real-world observation plus social media as data sources
- ·Look for shifts before they appear in financial reports
- ·Any ordinary person can practice it without specialized training
- ·Technical and fundamental analysis are not the only paths
- ·Change detection is accessible and doesn't require a finance background
- ·Grounds investing in tangible cultural and technological signals