Observational investing — detecting change in culture, consumer behavior, or technology and connecting it to companies that benefit or get harmed — is the simplest and most effective investing method for ordinary people.

0:50regular people, right? like a normal guy with the normal job that was trying to break out, you know, try to find a future for myself because I realized that my job was capped like 99.9% of people in this world. And you know I started investing something I call observational investing or social investing which is really all it is is trying to detect change in the world whether it's change in technological

1:16development or change in culture change in consumer behavior but you're trying to detect change and you're trying to connect that change uh connect the dots to companies that would either benefit or be harmed by that change. So you're and then you're investing in those companies. It's it's that simple. >> One of many of ways that you personally observe is through social media comments. >> Yeah. I mean like think about it like

1:40how do you observe change in the world the quickest? What do people do before they change their life? They talk about it, right? Before you can see the evidence of it, they talk about it. If you're a developer and and you're changing the way that you develop software and you're you're adopting AI in your company, you're probably in Reddit forums with other developers speaking about it. >> And it's not always tech. A lot of it is

2:05just consumer behavior, right? Because uh I remember you had one that was around the sphere, which most people don't even realize. That's the big the big dome in Vegas, the sphere. >> It's a publicly traded stock. And I think you noticed what was it the Wizard of Oz. You you were like, "Dude, this Wizard of Oz show." >> Yeah. Game game game game changer, right? They didn't quite nail product