You initiate a trade at the point of information imbalance and exit as the world starts to appreciate that information — the exit window is when other investors come to terms with your thesis.
Camillo explains his complete trade methodology: find an impactful piece of information the market underappreciates, buy, and sell as the mainstream catches on — regardless of price movement. ✦ AI generated
Chris Camillo · My First Million · 2026-07-29 · original ↗
starts at this moment · 24:03
“I would never know when to exit a trade like this. I would never know when to sell... can you explain how you think about the exit or the sell when it's something like this where it's like a trend or a wave that may not be enduring?”
You basically initiate an observational social orb trade at the point of information imbalance when you find some information that is impactful that the world doesn't know about yet and you exit that investment as the world starts to appreciate that information. The bottom line is you're trading a thesis. Your thesis revolves around one piece of information. And when that information gets widely disseminated to other investors, then you no longer have an information advantage. Therefore, you should be exiting that trade. Whether you made money in the trade or whether you lost money in the trade for some other unknown reason, maybe the market, maybe something else happened is kind of irrelevant. So that's the entire methodology.
verbatim transcript · starts at 24:03
23:55at 7 in the morning when we'd have 3,000 people in line because we were trying to operate the show so efficiently cuz we didn't have much huge business too. I mean 700,000 tickets are >> got to be a nine figure exit, right? >> Massive business, guys. Massive. You wouldn't believe I I'm under NDA. I can't tell you the specifics of the sale, but massive exit. Can can can you
24:16say generally speaking these businesses what do they sell for? Uh not yeah like uh like on a ebida like what what's a ebida multiple? >> They don't sell for big multiples because it's a it's a physical business. It's not like a software business. But the amount of money we were generating from these shows was enormous. It was really profitable. very profitable because we care deeply about the shows and we ran great shows. We
24:47actually >> I mean just doing back of the envelope math 700,000 times let's say 60 bucks. That's you're getting close to $50 million in revenue. Let alone vendors. >> I can't disclose exact numbers but I'm going to tell you the numbers were huge. And we started from nothing and we built this all up over 4 years. But it wasn't easy guys. Like we we were so frugal
25:07that we had our own rig because you know the most expensive part of throwing a convention is buying renting pipe and drape at all the conventions. So we bought our own pipe and drape put it in a 18-wheeler and the founder operator of this business Matthew would drive the truck himself from city to city. It was crazy. Okay. And and then we would unload the truck with some local help,
25:33right? And we would set up the shows or so. I mean, there were points cuz I have a bad back where after the first day I was almost I couldn't walk and I there were some shows I'd have to go home on day two cuz I I I hurt my back so bad from just like leaning over ticketing thousands of people at the at the show cuz we would hire contract workers to
25:55help us but we needed every hand possible. >> That's pretty crazy. >> And so we ran it like a family business. We were deeply passionate about the attendees. We would throw a concert every Saturday midday. We had like Vanilla Ice would perform or like it was so fun. And and meanwhile to this day, I've never bought a Pokemon card. So like I was an observer of this scepter.
26:18But the long story short, like I had deep conviction in nerd culture and Pokemon specifically. And I think Wall Street doesn't and just business the business community generally doesn't appreciate the fact that there are millions of people that like collecting these cards and no one had provided a fun place for them to physically go to once a year to connect with other people like them and trade
26:49these cards. Like we have sports card shows, we've had them forever, right? with baseball cards and whatnot, but no one had ever really established a big show for T, you know, TCG for like these table card games, right? Like no one had ever done it before. So, it just intuitively made sense to me. So, so I'm curious if this is something that others have been doing or there's people you
- ·Initiate at point of information imbalance
- ·Find impactful info the world doesn't know yet
- ·Exit as the world starts to appreciate that information
- ·The entire methodology is thesis-driven
- ·You are trading a thesis — not a price target
- ·Exit when the information is widely disseminated
- ·Win or lose is irrelevant to the exit decision
- ·Once the advantage is gone, the trade is done