People buy four things and four things only, ever: time, money, sex, and approval or peace of mind — if you try to sell anything other than those four things, you will fail.
A legendary Hacker News comment distilled sales to a simple truth: people only ever buy time, money, sex, or approval/peace of mind, and selling anything else is a route to failure.
transcript
Speaker 1: Number three, people buy four things and four things only, ever. Those four things are time, money, sex, and approval or peace of mind. If you try to sell anything other than those four things, you will fail.
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