United Hatzalah proves that a volunteer, self-organizing nonprofit can beat ambulance response times by orders of magnitude, answering thousands of calls daily and saving millions of lives across Israel in under 18 years.

9:15or down. Maybe you call someone in the supply in the one of the buyers who's like an expert buyer who'd give you insights about the industry. Huge business. >> Yeah, and I've become good buddies with him. I've hung out with him a bunch because he lives in my neighborhood. And basically GLG, like you just explained, huge business. They filed to go public at one point. And so, some of their

9:33numbers were public. It does something like over $100 million a year in profit and cash flow. Very amazing company. And we were just hanging out. He owns another business in the community space now that he loves. And he sits down and he starts telling me, I'm like, "What are your hobbies? What else are you into?" And he told me this crazy story. So, I want you to Google something.

9:52Google It's called United Hatzalah. >> Okay, I found it. Okay. Equipment aid. Uh looks like a charity of some kind. Volunteer medical emergency services. >> Exactly. So, listen to this story. So, he tells me this story. So, Mark, he started JLG when he was only like 23, 24. Pretty young guy. When he's something like 27, 28, he meets this guy named Eli. Eli was either an ambulance

10:16driver or was at the scene where this happened. But basically, a kid was choking on his food and the They called an ambulance. The ambulance didn't make it there in time and the kid died. And he was like It really sat with him. He He was really bothered by that because they lit come to find out that there actually was a doctor like next door or like down the block or something like

10:39that. Within like a pretty close vicinity. And he's like, "It really stinks that this ambulance took 15 or however many minutes to get here when there was a guy right here that could have like cured this kid and he didn't have to die." And so, Eli ends up starting this very small thing with only like six or 12 people where they basically self-organize and they train themselves on how to do very simple

11:01things like CPR, the Heimlich maneuver. And they train themselves on that. And then eventually, went to like they could even like do like an emergency baby delivery. And he had started a nonprofit where he would actually give out these like 40-lb backpacks that had like very a small amount of oxygen, a baby kit system. So, a baby delivery kit so you can like deliver a baby in case of an emergency.

11:25Like these like really essential supplies. And he starts telling Mark about how he's got these things going. And Mark's like, "That's awesome. This thing could be it. This could be like a really big thing." And Mark gives him $18,000 cuz Mark was just getting successful, but he's like, "I have 18 grand I can give you, but I can be your co-founder and I can help commercialize this thing and make this a huge thing."

11:45And so, it's been around since uh for the last 18 years. And at this point, they have 18,000 volunteers in Israel. It's mostly it's it's only in Israel. They answer something like 2,000 calls a day. And the mission statement is very simple. They say that on average it takes something like 12 or 10 minutes for an ambulance to arrive to you. Our goal is to get there in 90 seconds in