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To find success, you must not only notice your unique interests but also have the shamelessness to pursue them fully, which attracts like-minded collaborators.

Using board game designer Elan Lee as an example, the hosts argue that "letting your freak flag fly" allows you to build expertise in a niche and attracts the right people to your work. ✦ AI generated

Host · My First Million · 2026-08-12 · original ↗

starts at this moment · 32:36

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But what's the second thing though? You said um

So just one is one is pay attention to your childhood, notice what you loved then. The second is don't uh sort of brush it off. Don't don't uh you got to be a bit shameless about it... Elan Lee was one of the creators of the Exploding Kittens board game. And he built an enormous ... business in the business of board games and card games... he's just still doing the [ __ ] he loved as a kid... if you do the [ __ ] that's the most to you, you will only attract you'll repel people who want to be at the strip club, and you will attract people who are like you.

verbatim transcript · starts at 32:36

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32:20you. Those will be the people who you end up working really well with, right? Cuz like you will attract you will attract like-minded people. It becomes a honeypot. >> So what's the second thing though? You said um >> So just one is one is pay attention to your childhood, notice what you loved then. The second is don't uh sort of brush it off. Don't don't uh you got to

32:36be a bit shameless about it. And so, I'll give you a So, why did we go there? Well, our buddy who came on the the show, Elan Lee. Elan Lee was one of the creators of the Exploding Kittens board game. And he built an enormous I don't know if he said the numbers publicly, but absolutely gargantuan business in the business of board games and card games. If you walk in the aisle of

32:57Target in the board card game aisle, he's made like seven of the top 10 selling games in the world. You know, like dominant mo- monopoly. Well, what is it So, I went to his house. He he's got a house in Toronto. >> I think he was like telling us that he was building it. He was like showing photos. Is it like a dream house? >> Well, this wasn't the dream house. This

33:16was like the house he's living in while the giant dream house is being built. And I go up to his office. And his office is like a kid's toy store. Not only does he have all his games, but then there's like these insane LEGO things that he's building. And he's wiring LED lights into them. And he's like this unbelievable construction like he's like a kid, right? He's just still

33:36doing the [ __ ] he loved as a kid. He's still doing it now. He had a dinosaur egg. Like an actual dinosaur egg, a fossilized dinosaur egg. And he's like, "If you kiss it or lick it, you get to sign the book." So, I kissed the dinosaur egg. I'm signing the book. And I'm like, "This is like worth millions of dollars." He doesn't even have it like in this

33:53display case. He's like, "How boring. Like the 8-year-old version of me would think how lame. I don't get to touch it." 8-year-old me would want to touch it and show my friends. So, he's got the egg out. He's letting his friends touch it, kiss it, and lick it. And then he's He showed There's this Xbox sitting there. And he's like, "That's the first Xbox." I'm like, "Dude, how did you How

34:10much was that? Did you He's like, "Oh, I got that one I They gave it to me." I'm like, "Well, how did you do that?" He goes, "Well, I designed it." >> Oh, that's awesome. >> He's like, "My first job was Xbox, you know, Microsoft handed me a bunch of money and a team and was like, 'Design a competitor to the PlayStation.' So, that's the first prototype Xbox we ever made. I'm real

34:27proud of that one." >> Wait, really quick, to to give perspective on this guy, he I he's wildly wealthy. Uh, like I Who knows? It could be a billion-dollar company. Who knows? Let's just say he's in hundred-millionaire, billionaire status. He goes to us a group of guys, 20 of us, he goes, "Hey, do you guys want to see my new game?" And he gets on his hands and

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