The main obstacle for enterprises adopting agents isn't the technology itself but choosing the right platform amid widespread 'agent washing,' where every vendor claims the same capabilities regardless of actual roadmap or delivered efficiency.

17:56even a lot of conversations like there's a lot of quote-unquote agent washing that's happening out there, right? Everybody seems message seems to be the same. It's like we have the platform, we can do it. And and the the guidance I've given to customers as well is like as you evaluate evaluate if it's truly a platform that has is investing in the right direction, has the road map to

18:17continue to build in that direction, and is actually delivering you something at the cost and the efficiencies that needs to be delivered. Yeah. Which those are some of the real differentiators of what the Google Cloud platform is able to provide. And so, that evaluation the customers are like, "I'm hearing it's everywhere. How do I decide which platform?" So, I think that's where the the struggle is at point. But

18:36once they decide a platform, they're going to lean in pretty quickly. It really underscores the importance of rolling up the sleeves, digging in, seeing what the platform is really offering. >> Yeah. We did a customer panel I ran a customer panel yesterday and asked them at the end it's like, "What is one advice you would give the audience?" And everybody is like, "Build a POC." Yeah. >> Um make a business case and bring your

18:56stakeholders along in the journey, right? Cuz in the end it's the people you have to convince them that there's value. And and all three of the the the the customers that I interviewed on that panel had done the exact same thing. And when they showed the ROI to the stakeholders, now the tables have flipped where some of them are like, "You're not delivering AI fast enough." And so, that's the place you want to be

19:14cuz that's a good place. That means your organization has fully adopted the the mindset of AI and then leading forward, right? Yeah. Well, Re Az, it's been a true pleasure speaking with you. Pleasure is all mine, Brad. >> all the success and updates here at the event. I'll be posting my reflections and analysis of the event shortly, so folks can stay tuned for that. And in fact, your team has put together a lot

19:37of materials in form of blog posts as you always do around Next and we'll be linking to those. Any parting thoughts? Uh no, again, thank you for the partnership. I think feedback from customers, feedback from analysts like you has helped us also continue to A enhance our product and B, also make sure we simplify and and drive a cohesive story as well. So, thank you for the partnership. Thanks so much.