Macy's built a fully voice-activated, multi-agent commerce and service experience on Gemini Enterprise's customer experience platform in just four weeks, going from nothing to production.

16:44gone fully into agent-driven commerce and service is Macy's and we have a we have a session early later today that will show a demo of how Macy's live built on the Gemini Enterprise customer experience platform went from nothing to a fully voice-activated agent on their website in 4 weeks, right? Oh, wow. And at that is not just a single agent. There's a there's a orchestration of agents from

17:08searching the catalog to to helping transact in commerce on their website to be able to connect to service and be able to to drive that service and engagement. Those are different agents that orchestrate together all through a voice-activated front end that really seamlessly delivers a fantastic experience to the customer. So, those are the ways where in the past would have been a significant integration cost and whatnot. Now, this agentic view is

17:34helping them go further in that direction as well, right? So, that's just one example of how customers are adopting agents. Seeing end-to-end workflows that can be quickly optimized is the way that the agents are really helping from a customer perspective. Um the the question you ask is is where they are struggling. I think is understanding the platform choice, right? I think there are a lot of what

17:56even a lot of conversations like there's a lot of quote-unquote agent washing that's happening out there, right? Everybody seems message seems to be the same. It's like we have the platform, we can do it. And and the the guidance I've given to customers as well is like as you evaluate evaluate if it's truly a platform that has is investing in the right direction, has the road map to

18:17continue to build in that direction, and is actually delivering you something at the cost and the efficiencies that needs to be delivered. Yeah. Which those are some of the real differentiators of what the Google Cloud platform is able to provide. And so, that evaluation the customers are like, "I'm hearing it's everywhere. How do I decide which platform?" So, I think that's where the the struggle is at point. But

18:36once they decide a platform, they're going to lean in pretty quickly. It really underscores the importance of rolling up the sleeves, digging in, seeing what the platform is really offering. >> Yeah. We did a customer panel I ran a customer panel yesterday and asked them at the end it's like, "What is one advice you would give the audience?" And everybody is like, "Build a POC." Yeah. >> Um make a business case and bring your