The future defense against AI-generated mass outreach ('slop') is an AI slop-stopper that wastes the sender's time right back — even extending to fake calls, fake contracts, and absurd redlines.

44:11>> Tell me uh slop stop. >> Oh, slop stop. Oh, this is stolen from a guy. I got to find him on Twitter. Basically what he realized is like, hey, you know how AI is making it really easy to do like mass outreach, mass personalized outreach? It's like, you know, here's an AI sales uh SDR, right? A sales development rep. Um, so they, you know, they they scrape email

44:29addresses, they email you, they text you, they call you, it seems like it's from a real person, but it's not. And so that's just going to be like a huge problem in the future. So this guy said, "If you can't if you can't beat him, join them." So what he did was uh a very interesting thing. He created the defense. He was like, "I'll catch the slop." So, he basically, you reach out

44:49to him. His AI will reply. It'll ask several questions. You need to now go research and and reply to those questions. And he says, "You know what? I'm kind of interested in a call. Let's book a call." He books a call and and you know, it basically like just wastes the other person's time right back. And I thought, "Oh, that's kind of cool." And I thought, "He should go further. He

45:08should have an AI show up to the call. And on the call, he should ask more questions and request detailed follow-ups that they have to go produce, you know, case studies and whatever else they're trying to sell. And then he should ask for the contract, be like, I'm I'm I think I'm almost ready to sign here and get the contract. Then he'll send back red lines, absurd red lines.

45:24Now you're paying a lawyer to have to deal with that. And at the last minute, he just ghosts you and never comes back. And I think that is going to be the defense that you need to to stop the the in insane amount of slop you're going to have coming at you from from sales reps. if you have if you have any if you're any kind of business owner, you're just

45:39going to get bombarded from all directions. >> So, at the hustle, we sent so many emails and we would get like uh tens of thousands of vacation responders and stuff like that in like the company inbox and I would browse them to see if there was anything interesting. >> What would have possibly been interesting? >> Like sometimes people would actually tell us like lit like it wouldn't just

45:58be it would be replies even if we didn't ask for a reply. People would reply back with like interesting insights. And there was this one service, you might remember the name of it, I can't remember the name, but it was like, hey, it would auto reply and it would say, "Hey, in order to combat spam, I make emails who I've never talked to. I make you pay me $1 to read your email."

46:20>> Y >> and it was pretty brilliant. Um, do you remember what that was called? There's been a few of those. Uh, Bology started one called Earn that he ended up selling to Coinbase, but the same thing. It's a reverse inbox. So you you publicly put out an inbox with a price and it says I'll I'll I'll read or reply to all messages that paid by VIG. It's it's the