Butter should be sold in a deodorant-stick roll-on form factor, with a 'happy path' of real user behavior indicating demand.

21:24problem. Put too much. Now you're just a butter ball pan. So that's a problem. You got to nurse the thing. You're sitting there swirling. >> Well, I saw something and um I'd like to show this to you and you're you're going to think this is a stupid idea. I can tell you that right now. >> Isn't that the point? >> Well, the secret point is I think I want

21:43you to like these ideas, but I but I want to just explain this thing. So you're going to see this video. You're going to think this is stupid. It's a person who is putting a stick of butter. She's melting it and she's putting it in an empty deodorant canister this way. She's going to roll out the deodorant, aka the butter, and put it on the pan. So, she's she's doing it on the pan.

22:05She's doing it on her toast. She's just rolling the butter like a deodorant stick. Super easy. No mess. Control your volume. Spread evenly. Tons of dispensing problems solved. Now, you might think, again, stupid idea, but I just I would like to draw your attention to the numbers in the corner. 2.8 million people have liked this video. 27,000 people have uh commented on this video. They love it, they hate it,

22:30doesn't matter. It grabbed their attention. It's a very attention-getting product. And I just want to point out that in the comments, if you go study the comments of this post as I did, and I ran a sentiment analysis and uh you know, you crunch the numbers. >> Yeah. Yeah. It was pretty pretty advanced statistical stuff. I don't want to, you know, make you feel dumb by by

22:50telling you everything that I did. But I will tell you one thing that I found. There is a nonzero number of people who are like, "Oh, I do that. I've been doing that for years." [laughter] And I don't know if you've ever seen Have you ever seen a diagram of what's called a happy path? Do you know what a happy path is? >> No. Is that the thing where it's uh

23:04someone walks across the grass and diagonally? >> Exactly. Like that somebody paved a a sidewalk to walk to someplace, but then everybody wants to walk a different direction. and and so many people want to walk a different direction that they basically it forms a trail and it's a trail of evidence that this is actually what people wanted. That's what I found. I found a happy path here. I think that

23:25people want a new form factor for this. And if you think that's silly, I'd draw your attention to something else very cool. Have you seen the new vacation whipped cream sunscreen? >> Yeah, those guys are wild. I've not seen the I don't know about the new one, but I've seen a company called Vacation that makes whipped cream sunscreen. They have a new version. There's [laughter] Yeah, I think I mean I think I explained

23:46it pretty well there. Um, so basically they have this new form factor for sunscreen where they do it in a whipped cream bottle. This thing's taken off. Goes viral every time on social media cuz it's super fun. You spray it, it looks like a dollop of whipped cream and it's just a more fun way to apply sunscreen. Uh, my kids in their school right now is I was swim team season. The