Sam frames the audience-vs-community distinction with a vivid test: if everyone were in a room, are the chairs pointing at a stage (audience) or at each other (community)? Only the latter survives without a central figure. ✦ AI generated
Sam Parr · My First Million · 2026-08-17 · original ↗
starts at this moment · 13:23
“How do you think we should leverage community to continue to grow Posh?”
I think people use the word community and audience differently. So for example, MFM is an audience, meaning if we quit doing this, the audience eventually is going to go away. Sean owns a brand that has a community. It has a community online where lots of his customers are talking and interacting, and that's a community. And I think you'd have to determine which of those two are you actually talking about. The best thing I heard of this is if everybody was together, which way would the chairs be pointing? So an audience is all the chairs point at the stage. The community is the chairs point at each other.
verbatim transcript · starts at 13:23
13:23>> Let me say something really quick. I think people use the word community and audience differently. >> Okay, >> so for example, MFM is an audience, meaning if we quit doing this, the audience eventually is going to go away. >> Sean owns a a brand that has a community. It has a a community online where lots of his customers are talking and interacting, and that's a community.
13:46And I think you'd have to determine which of those two are you actually talking about. >> Yeah. The best thing I heard of this is if everybody was together, which way would the chairs be pointing? So an audience is all the chairs point at the stage. The community is the chairs point at each other. So for example, to your question, what's that air fryer brand that went crazy like just like the
14:04>> Ninja? >> Uh yeah, maybe it's Ninja, but like basically the air fryer in the last like 5 years had like a big renaissance and actually did too. Yeah, Ninja Creamy did too where there's a community of people that are sharing recipes and it works because I think a little bit more than yours, the user can kind of figure out like create new things that rather than
14:24like the app only lets you do 14 items, pick one of the 14. And so if you have some element of UGC, userenerated cooking in this case, a user generated recipes that they could share and they could kind of get props for from one another. I think that's the the key and you have to find, you know, a hub for them. Was it is it on Reddit? Is it on
14:43Discord? Is it on Facebook? Is it on Instagram? How are you going to get people to share this stuff? But I would study what the air fryer community did. I would study what the Ninja Creamy did. And I would try to replicate as much as I could of the factors of that success. >> Yeah. Like for example, I used to love this app called Aptive. It was a fitness