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We basically sold $40 million worth of $2.49 chocolate bars. That equates to roughly 60 bars per minute have to be consumed every minute, 365 days a year, to hit that number.
Midday Squares has scaled to $40 million in annual revenue selling refrigerated chocolate squares, a pace equivalent to 60 bars consumed every minute of the year, with a trajectory toward $60 million the following year. ✦ AI generated
Nick · My First Million · 2026-08-17 · original ↗
starts at this moment · 20:18
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“Okay. So before we start, we want you to start with the one big number.”
We basically sold $40 million worth of $2.49 chocolate bars. That equates to about, let's just call it roughly 60 bars per minute have to be consumed every minute in 365 days a year for you to hit that number.
verbatim transcript · starts at 20:18
Transcript · around this moment
20:01second ago. >> I just lurk on X. >> Yes. Well, I' I have these in my office at Hampton because my co-founder is obsessed with them and I started eating them. They are awesome. >> I appreciate that. I appreciate that. >> Midday Squares is your company. >> Sure is. >> That's you and your wife. >> I got two other partners. Yeah. I got I got shout out to my wife and my
20:16brother-in-law. So, we didn't we did this >> all in the Got to talk about his wife. She's amazing. Uh >> she's the beast. >> Okay. So before we start, we want you to start with the one big number. >> We basically sold $40 million worth of $249 chocolate bars. That equates to about, let's just call it roughly 60 bars per minute have to be consumed every minute in 365 days a year for you
20:38to hit that number. So >> wow. >> 40 million in the last 12 months. >> Yeah. >> 60 of these bad boys every minute. Every every minute of the year. >> Every minute of the year. 365 days a year. If I'm not wrong, wasn't Kim Kardashian spotted with with these in her bag? Is that true? >> Yeah. Yeah. She >> not paid, right? >> Not paid. She's hooked us up two times
20:58on her social. And uh I think that's the that's the beauty of like when you're when you're hustling and I and we make it a a point to be in with all the chefs. And so we're not looking for the direct connection to celebrities. That's what everybody's doing. So we've made it a point over the last decade to become friends with chefs. And and that's so Chef K, shout out Chef K who cooks for
21:18the Kardashians. I mean, we were sending her product for years and years and years. >> No, >> the influence the influencer strategy. So cool. >> Who who influences the influencers and then you actually influencing them is a lot easier. >> But you find who the chefs are of celebrities. >> There's a lot of chefs on on Instagram and Tik Tok that you can see who they're cooking for,
- ·$40M annual revenue from chocolate bars
- ·Each bar priced at $2.49
- ·Equates to 60 bars consumed per minute
- ·Pace sustained 365 days per year
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