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Lovable has grown to a million new projects built every week and over 700 million monthly visits to apps built on the platform, with four out of five users being non-technical people, some of whom are now running businesses generating over a million dollars in revenue.

Osika describes Lovable's rapid growth and its core user base—four out of five users are non-technical—some of whom have turned their projects into million-dollar-revenue businesses. ✦ AI generated

Anton Osika · All-In Podcast · 2026-07-15 · original ↗

starts at this moment · 28:11

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Maybe you could talk a little bit about who is the customer — do developers use Lovable or is it the other 95% of society that are your customers? How do you think about your ideal customer profile?

It's a great bridge from the nontechnical people, which is four out of five are nontechnical, and they're building often first to figure out what is the right thing to build... now what we're seeing is that people are running businesses making more than million dollars of revenue on this platform.

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28:11practices into how the software is architected and we make it seamless to um with one prompt get payment set up in a very secure way and do things like run security scans after every change even now in the background monitoring the projects. So it's actually quite appreciated by the engineers in the technical community. Um also because it's a great bridge >> from the nontechnical people which is

28:37four out of five are are nontechnical uh and they're building uh often first to figure out what is the right thing to build >> which is where lovable has always been exceptionally good and uh now what we're seeing is that people are running businesses making more than million dollars of revenue on the on this platform. So it's it's this we're building for everyone. It's this entire spectrum. And what's what's exciting to

29:01see is often that if someone who discovers lovable from their colleagues at a large company, they go out and then run a side hustle and some of those those idols hustles really work. They make hundreds of thousands of dollars and then they become a founder after that. So there's this crosspollination from both. >> Yeah. And this is like the really interesting thing about vibe coding. If we were sitting here last year, people

29:21would look at it and say it's a great way to make a mockup. like you said, a great way to think about product and maybe create wireframes or a workable prototype. All of that's out the window now. The whole concept of building wireframes and building a mockup, well, you can just go right to building the product in a day or two days. And what people I think don't appreciate about

29:47what you're doing at Lovable is after you've made a product that you're proud of and that has some product market fit, there are many more steps that are required. You mentioned payments, you mentioned security, uh making sure that the data isn't lost or that it's not leaked. That's changed dramatically over the last 12 months. Yeah, >> very much so. So um I would say many engineers they don't look at the code

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