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ElevenLabs built a marketplace where people can license their own cloned voice and get paid for it, and has already paid back over $22 million to that community of voice talent.

In response to concerns about voice cloning and impersonation, Mati describes ElevenLabs' authenticated voice marketplace that has paid out over $22 million to voice talent, alongside safeguards like tracing and moderation. ✦ AI generated

Mati Staniszewski · All-In Podcast · 2026-07-14 · original ↗

starts at this moment · 20:53

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So explain what's happening in that regard in terms of people's concerns around this and then the other side which is the opportunity because I think you got Jamie Foxx and some other folks actually that you paid for their voices.

As a company, what we now do and this from the beginning, we created a marketplace where people can create their voice. We authenticated, you can share it, and you earn money. Today, we paid back over $22 million back to the community of of of talent.

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20:53interact with them as part of your subscription. >> Exactly. But as a company, what we now do and this from the beginning, we created a marketplace where people can create their voice. We authenticated, you can share it, and you earn money. Today, we paid back over $22 million back to the community of of of talent. >> Really? uh which so those voiceover actors now who got paid as hourly

21:15workers sometimes they get a little backend if they were doing a commercial or something now they can spend an hour reading create an 11 labs voice and then license it out >> 100% and then >> do they get to pick their price or you pick the price >> the depends on the model we do we do both so you can you can either give it a default that lets us distribute that

21:34slightly more optimally or you can pick yours and the use case is going to be going to be different and like you opens up a set of incredible opportunities in the dynamic context in other languages. Uh but maybe a last one on that like voice is such a big part of identity and probably probably our most important work was actually working with people that lost their voice due to ALS due to

21:55throat cancer and working on bringing that voice back. So he worked with congresswoman in the US Jennifer Jennifer Wexon who lost it and wanted to continue inspire others that you can do incredible work despite that and uh and was the first speech delivered in in in in in Congress or more recently I think this was my the most uh like heart uh warming story. There was um there's a

22:18woman that um that's wanted to get married lost her voice before she could get married. >> Oh wow. >> And then they decided to redo the marriage together. do the vows again >> and do the vows >> and you could see the whole family just >> for the first time hearing the vows. It was just uh you could you could feel the emotions that you can see in any other

22:37any other way because the voice is such a connecting thing. >> Yeah. And and you've done it for some iconic voices. My understanding is the estate of James Earl Jones. I'm not sure if they did he pass? Is James Earl Jones alive? Can somebody pass? >> He he passed, right? >> Yes. But before he passed, I think he did a deal with Disney and he said, "Listen, for my family, I would like to

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