Cultural fit was the primary reason for not acquiring Lyft, as the companies had fundamentally different values and operational styles.

22:28podcast that we did, the first one that we did together is because we just got right into it. Right into the good stuff. So, we're going to do that here and then we're going to open it up for >> I'm scared for Q&A. >> Eric's good at this and it stresses me out. All right. What do you got, Eric? >> So, Travis, why didn't you buy Lyft

22:46>> and do you regret it? What would you do if you can go back in time? [sighs] Um, I think this will surprise a lot of people, but Lyft's culture was very different than ours. >> Uh, maybe it started with the purple the pink mustache. Um, but I think it's interesting, right, when it comes to entrepreneurs that are in that moment where you could acquire something. By

23:11the way, I got a lot of [ __ ] for this for a long time. So, so yeah, the the uh >> the culture didn't mix. >> Yeah. Yeah. Yeah. The culture didn't mix. And um when you meet with somebody and you're going to acquire them and there's so much goodness that could come from it, by the way, we're in some crazy war probably spending a billion dollars

23:30a year on it or some insane amount of money. Um you want it to work. >> So, you wouldn't do anything different. >> I wouldn't do anything different. And it's easy to say now, but I got a lot of [ __ ] for that for a long time. But it was basically I would sit across the table from the guys and I just didn't it was just clear that we were very

23:51culturally different and you couldn't >> it get harder and harder to make that happen. >> So I I by the way I agree with that. >> Yeah. >> I think it I mean you you'd have to do the counterfactual if Travis was still running Uber. Uh because >> what would that look like? Travis is still running Uber today. >> Well, I think it would have been the

24:13original culture uh and uh the culture they went to which was a reaction to um the resistance just ended up being a much more milktoast culture than the the original Uber culture was a special um very pronounced culture. Uh my favorite thing in that um culture doc was meritocracy slashtostepping or toe stomping. I can't remember. I always thought of it as stomping but >> meritocracy and toe stepping.

24:49>> Toe stepping. >> Yeah. >> Which is kind of like [ __ ] your feelings, you know? Like we're we're going to we're here to build. We're going to do it. Like we're going to push as hard as we can. And like yeah, you may get your toes stepped on, but like you got to keep going. You got to keep bringing it. And that to me that was the part that um got

25:10diluted when when Travis went out and it was in some ways it was the core part. It was a very essential element to at least what I saw you know kind of from the side in it. >> Yeah. We've rebranded it the the current company at Adams. We call it the best idea wins. But uh you know, but the toe stepping is important because you've gotta there's so many people that are not