The power of Codex and agents is not only for developers—it can be extended to everyone, and internal non-developer adoption at OpenAI proved this much earlier than expected.

I think maybe the one impetus that is most salient is when we release Codex, or even internally had Codex, it was really surprising to us, I think we recently put out some stats on this, that there was this real inflection of adoption among non-developers at OpenAI. And I through this product development process would go to these UXR sessions to talk to people internally. And the thing that stuck out to me is one, you go talk to strategic finance or marketing or whatever, and they're all using Codex for their use cases. That part's cool, but the thing that really stuck out to me is how proud people were that they were using Codex. They felt like they had a superpower, right? And what we recognized then is that the power of Codex, the power of agents, we already had this massive distribution base of people who have come to know and love ChatGPT. How do we show that to them? How do we bring it to them? Which is a hard product problem, and it's a tricky thing. There's many ways you can go about it. And so that's what we called the Merge and the Super App over time, and ultimately launched it in ChatGPT Work, is how do we do that? But it came from that initial realization that the power was not only for developers, much earlier than probably even we thought. It could be extended to everyone.

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