The media landscape has shifted, allowing entrepreneurs to speak directly to audiences without traditional media filters.

51:43media landscape has completely changed. the media landscape 10 years ago, 90% of what was said was very negative. Business had become politics and we didn't know it. So, think of your favorite politician if you have one. I mean, many of you may not have one, but let's just pretend you did, okay? It's [ __ ] hilarious. Okay, but let's just say, okay, uh, take your [laughter] favorite

52:18politician. Are the Go type his name in on Google. What are Do you think you're going to find anything good? It's going to be just tsunami waves of negativity is what you're going to find. Of course, if it leads, if it bleeds, it leads, right? And that's human nature and there's negativity and that gets the clicks and the whole thing. Um, but we weren't used to it then and we

52:44thought everything that the New York Times said was real and we know now that that's not even close to true and it's we we now understand. And so the media landscape is like, yeah, you don't have to talk to those guys and you can go and talk to a David Senra. You can go and talk to uh Joe Rogan or name your guy and it's you can say what you need to

53:07say in a in an environment that's not like a struggle session in Mau China, right? So that's a big freaking change. And and I think it's a you know Elon buying Twitter is like the beginning of us being able to speak our minds and for disagreeing to not be illegal. That's a big deal. We should all thank Elon for that. And [applause] it allows so you go,