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Subscribers won't pay $100 or $200/month for a plan that excludes the provider's best model.
The author frames the market logic behind Anthropic's reversal: premium subscribers expect access to the flagship model for their money. ✦ AI generated
Simon Willison · Simon Willison's Weblog · 2026-07-18 · original ↗
Why pay $100 or $200/month for a subscription plan that doesn't include Anthropic's best model?
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explains mechanism → Claude Fable 5 will be included in all Max and Team Premium plans starting July 20, at 50% of limits.Anthropic (@claudeai) · Simon Willison's Weblogexplains mechanism → Pro and Team Standard users will continue to access Fable via usage credits and will receive a one-time $100 credit.Anthropic (@claudeai) · Simon Willison's Weblog