Reverse vacations — taking a week off your normal routine not to relax but to lock in and be extremely productive in a professional penitentiary-like setting with a mission, cold showers, and slop — is a compelling business idea that's overdue because there's no extreme way to opt into being super productive at work the way there is in fitness.

3:00truly lock in, what do we call that? Is there a word for that? I think not. [laughter] And so I am going to pitch you my first drunk idea, which is reverse vacations. It's basically a lock-in camp. You take a week off of your normal routine, but you're not going to relax. You're not going to sit sit in a cabana at the beach. You're going to lock in. And it's

3:22you go to these essentially um like professional penitentiaries and you go and you lock in. You are literally locked in. You set a goal. [laughter] You are given like robe like a new clothing like you're wearing like you know track jumpsuit like uh maybe not like full like prison guard but maybe like an Adidas tracksuit. and something that just changes your identity. You're not normal Sam. You are

3:45here on a mission. You're here to do a thing. It's not again, it can't be luxury. We're not trying to get you to relax. This is David Gogggins is playing like kind of like on the ambient sound. Um, you know, there's just pull-up bars in random places. Showers are all cold. You're eating slop. >> We're not optimizing here. It doesn't. Your health doesn't matter here. This is

4:05actually [clears throat] like a uh not a wellness retreat. You should feel a little unwell by the end of this, but you know what you're going to do? >> You're going to lock the hell in. And we're going to give you something to brag about. It's going to have a little bit of status to it that like it's kind of like people when they sign up for a

4:18marathon or an Iron Man, you know what's the first thing they do? Is it train? No, it's tell friends that they've signed up for an Iron Man. And so similarly, I need this to be a place where you you're pseudo bragging like workaholic style of how hardcore you are. Like there's no way to tell people you're being hardcore about your projects right now. And I think we need

4:38the reverse vacation. What say you? >> That I think that you you came out hot. That's a nine out of 10. I just watched this YouTube video of this guy and the title was I spent 11 days walking the mountains in order to break my iPhone addiction and it was pretty amazing. And uh I'm so on board with the uh with screen addiction stuff, but also with

4:58the reverse vacation. I think this is fantastic. Have you ever uh had any buddies who have gone to the silent meditation retreats? Have I ever? They don't shut up about it. >> Yeah. [laughter] Yeah. They saved up while they're talking to to tell you about it. >> Exactly. Like that. That's like a It's a extreme way to do the kind of like self introspection. But I'm just shocked.

5:20There's no Where is the extreme way to go be super productive? You can do it in fitness, right? You can go put yourself through a really hard fitness challenge. There's lot high rocks, there's iron man, there's other marathons, there's plenty of ways to do it in fitness. But what about in work? Like why is there only normal work with deadlines and whatnot, but there's not like a place