Reverse vacations — a week-long lock-in camp where you remove yourself from your normal routine to dramatically increase productivity — is a missing market.

1:52you have any ideas?" And Ari's like, "For example." And then she said a great drunk idea and we were like, "No, no, no. That's your idea. You have to bring [laughter] that to the table." And so now she she got dragged onto the show. >> I've got a couple, Sean. I've got a couple that actually are pretty awesome. But you want to go first? >> All right. I'll start. Let me give you a

2:09little diagram. All right. Let's make it visual for all our visual learners out there. Sam, this is your normal routine. Monday through Friday, Saturday and Sunday, you do whatever you do. You have a certain level of productivity, a certain level of happiness, a certain uh autopilot that you go into. Now, when you want to relax and you want to be less productive, more relaxed and more happy, we call that going on a I don't

2:36know what what what am I break >> vacation. Correct. [laughter] >> So, all right. So that's called going on a vacation. So you could think of that like the pen moving down in productivity but up in other factors like relaxation and enjoyment. Now let's go back to our baseline. >> Now Sam, when you want to be way more productive for a week, if you want to kick ass for a week, if you want to

3:00truly lock in, what do we call that? Is there a word for that? I think not. [laughter] And so I am going to pitch you my first drunk idea, which is reverse vacations. It's basically a lock-in camp. You take a week off of your normal routine, but you're not going to relax. You're not going to sit sit in a cabana at the beach. You're going to lock in. And it's

3:22you go to these essentially um like professional penitentiaries and you go and you lock in. You are literally locked in. You set a goal. [laughter] You are given like robe like a new clothing like you're wearing like you know track jumpsuit like uh maybe not like full like prison guard but maybe like an Adidas tracksuit. and something that just changes your identity. You're not normal Sam. You are

3:45here on a mission. You're here to do a thing. It's not again, it can't be luxury. We're not trying to get you to relax. This is David Gogggins is playing like kind of like on the ambient sound. Um, you know, there's just pull-up bars in random places. Showers are all cold. You're eating slop. >> We're not optimizing here. It doesn't. Your health doesn't matter here. This is

4:05actually [clears throat] like a uh not a wellness retreat. You should feel a little unwell by the end of this, but you know what you're going to do? >> You're going to lock the hell in. And we're going to give you something to brag about. It's going to have a little bit of status to it that like it's kind of like people when they sign up for a

4:18marathon or an Iron Man, you know what's the first thing they do? Is it train? No, it's tell friends that they've signed up for an Iron Man. And so similarly, I need this to be a place where you you're pseudo bragging like workaholic style of how hardcore you are. Like there's no way to tell people you're being hardcore about your projects right now. And I think we need