No group in tech—not even founders, the happiest cohort—would recommend their current role to a friend or relative entering the industry now; researchers and designers are least likely to recommend, and likelihood to recommend decreases with lower seniority.

31:54founders who are by far the happiest happy go-lucky people in in tech right now. Founders would not recommend their roles. Neither would people in sales or go to market. PMs, operations, engineering, and the worst of all, designers and researchers, my community are the least likely to recommend their role to other people coming into tech. It's sort of like saying, you know, I'm I'm kind of swimming in this pool. The

32:27water's kind of okay, but you shouldn't come into these these tech waters. They ain't for you. My god, what an interesting takeaway and and part of this research. So, just looking at this chart just as people are seeing this uh just like nobody everyone's like, "Nope, don't do what I do." It's interesting. Like, you know, we're going to talk about how founders are the happiest people in tech, but

32:50still it's like a very stressful hard job. Uh I'm surprised it's like I'm surprised it's the least like you would think many founders would be like this the craziest, gnarliest job. You should not do this sucks. But it's interesting. They're the least unhappy. They're the least least likely to recommend. >> There's a strong narrative right now that there's never been a better time to be a founder. You're a lot less reliant

33:14on other people to build. >> There's a ton of conversations around the soloreneur or the duoropreneur, right? It says a ton of conversations around how this is the era to be a founder and yet people who are currently in that role aren't very excited about recommending it to other people. There's also another layer to this which is as you go down in seniority you're less likely to

33:44recommend your role. So execs, VPs, maybe even directors are sort of more likely to recommend their role than people who are ICes. That's an interesting one. And I I've seen all sorts of explanations for that. Um, some one explanation for example is that at the top of the pyramid VPs are benefiting more from AI because they're getting all of this stream of information and knowledge being processed by AI making their jobs a lot