After a 2.5-year disagreement with Costco over pricing, Nick bet on breaking their roadshow record during a 14-day trial—and did, selling 160,000 units to secure his $19.99 price point. ✦ AI generated
Nick · My First Million · 2026-08-17 · original ↗
starts at this moment · 32:00
“How did you get into Costco? Not easy to do.”
I looked at the buyer who we had started to develop actually a good relationship with him and I'm like, if we do the road show and we break the road show record, like the most sales ever in 14 days, will you give us 1999? And we shook hands that day. Uh 140 uh 100 We can't put 160,000 in 14 days. We smashed the record. The closest record I think prior to that was sub was all content and they made us No, we rallied, man. We rallied like we rallied.
verbatim transcript · starts at 32:00
31:50office for the third time. There's two ways to go into Costco. There's like you're in line or you could do a road show. And the road show is like everything's on consignment. You have to show up. You only get paid for what you sell at Costco. And you got to be in Costco for 14 days. >> You mean like giving out sampling? >> Yeah. You're sampling. You're hustling.
32:09It's like the >> Oh, so that's what's happening when you walk into Costco. There's kind of a cool product. Somebody's standing there. They're taking a consignment bet on their product to prove to Costco that >> that they're worthy of it and there's no guarantee you're going to get Costco. So, I was really rattled. Again, we we didn't see eye to eye. This is the third time and like we're talking almost three
32:28years at this point in time. And so I I looked at the buyer who we had started to develop actually a good relationship with him and I'm like, if we do the road show and we break the road show record, like the most sales ever in 14 days, will you give us 1999? And we shook hands that day. >> What What made you want to do that bold
32:48statement? >> Our search on Google was so high for I knew. >> Yeah. But you knew that it's high for you, but you didn't know that it was how it compared to like the when the Swiffer came out. I don't know. >> You're correct. I don't know. There's just moments in life where you just >> Was that an impulsive thing or you planned to say that? >> No, it was impulsive. We were we
33:04[laughter] >> always looks at you during the meeting. You're like, >> it was like my wife looked at me and we but she was she I I don't know. I guess you have nothing to lose at some point. >> Baby married a wild stallion. This is how it how it goes. Sometimes I run away. So, how much did you guys sell? >> Uh 140 uh 100 We can't put 160,000 in 14
33:22days. And how broke the record to the 160 was your barely break it or did you >> No, we smashed the record. The closest record I think prior to that was sub was all content and they made us >> No, we rallied, man. We rallied. We rallied [laughter] like we rallied. Okay, so first off, most founders don't spend 14 like like we were doing full days. Dude, when he's saying we rallied, that
33:46goes perfectly with backstage we were talking about uh nicotine pouches and he's like, "Oh, I used to put it in my toes before ice hockey practice." I've never even heard of this. Okay, [laughter] so it sounds like we have some degeneracy to explore together. >> Yeah, I could tell by your >> tattoos. You You put it between the toes and you just went for it. 14 days.