After three years of price disagreements with Costco, Nick took a gamble by proposing a record-breaking road show challenge that his team ultimately delivered on. ✦ AI generated
Nick · My First Million · 2026-08-17 · original ↗
starts at this moment · 32:48
“How did you get into Costco? Not easy to do. Everyone wants to get into retail.”
If we do the road show and we break the road show record, like the most sales ever in 14 days, will you give us 1999? And we shook hands that day. Uh 140 uh 100 We can't put 160,000 in 14 days. And how broke the record to the 160 was your barely break it or did you No, we smashed the record.
verbatim transcript · starts at 32:48
32:28years at this point in time. And so I I looked at the buyer who we had started to develop actually a good relationship with him and I'm like, if we do the road show and we break the road show record, like the most sales ever in 14 days, will you give us 1999? And we shook hands that day. >> What What made you want to do that bold
32:48statement? >> Our search on Google was so high for I knew. >> Yeah. But you knew that it's high for you, but you didn't know that it was how it compared to like the when the Swiffer came out. I don't know. >> You're correct. I don't know. There's just moments in life where you just >> Was that an impulsive thing or you planned to say that? >> No, it was impulsive. We were we
33:04[laughter] >> always looks at you during the meeting. You're like, >> it was like my wife looked at me and we but she was she I I don't know. I guess you have nothing to lose at some point. >> Baby married a wild stallion. This is how it how it goes. Sometimes I run away. So, how much did you guys sell? >> Uh 140 uh 100 We can't put 160,000 in 14
33:22days. And how broke the record to the 160 was your barely break it or did you >> No, we smashed the record. The closest record I think prior to that was sub was all content and they made us >> No, we rallied, man. We rallied. We rallied [laughter] like we rallied. Okay, so first off, most founders don't spend 14 like like we were doing full days. Dude, when he's saying we rallied, that
33:46goes perfectly with backstage we were talking about uh nicotine pouches and he's like, "Oh, I used to put it in my toes before ice hockey practice." I've never even heard of this. Okay, [laughter] so it sounds like we have some degeneracy to explore together. >> Yeah, I could tell by your >> tattoos. You You put it between the toes and you just went for it. 14 days.
34:03>> It was like the craziest rally of life. And it wasn't 14 days. We uh spent 36 days straight in Costco. We had to do multiple Costco. So, >> what's the trick when you're in the Costco? like kind of getting flagging people down. What you What What was the showmanship that worked? >> Yeah. Two things that I think are really take away. Most founders don't do the