It is a misconception that essential services industries are slow to adopt technology; many owners and operators in these industries are extremely tech-forward and value-driven, adopting AI quickly when they can see tangible ROI.
Pushing back on the idea that home services and similar industries are technologically backward, Melisa says some of the most tech-forward business owners she's met are in these sectors. They adopt quickly when value is demonstrated — citing a half-million-dollar contract closed in 14 days — and Netic now uses satellite data and AI context to transform how these companies prospect and serve customers. ✦ AI generated
Melisa Tokmak · No Priors · 2026-07-31 · original ↗
starts at this moment · 24:08
“Has that been challenging? Has that been straightforward? Like is that perception correct?”
I think it's a big misconception to think about these industries as old school. Actually some of the most techforward business focused people owners founders I have met have been in these industries. So first of all we work with large enterprises so they're extremely value focused and they have to be tech forward right for example to give you a sense you know like just one of the businesses we closed it can be like a half a million contract and it took from end to end 14 days. And it's not because you know there is you know they I'm not a magic potion and the company is not or just AI is not they're very thoughtful about what they have to do and checking if the value is there right even in their buying behavior.
verbatim transcript · starts at 24:08
24:08straightforward? Like is that perception correct? Like how do you think about your customer base in terms of just like the rate at which they'll adopt new things or try new things? >> I think it's a big misconception to think about these industries as old school. Um actually some of the most techforward business focused people owners founders I have met have been in these industries. So first of all we we
24:31work with large enterprises so they're extremely value focused and they have to be tech forward right for example to give you a sense you know like just one of the businesses we closed it can be like a half a million contract um and it took from end to end 14 days >> and it's not because you know there is you know they I'm not a magic potion and
24:53the company is not or just AI is not they're very thoughtful about what they have to do and checking if the value is there right even in their buying uh behavior. Uh that being said, I think the way that I think about these industries is that they are extremely primal and tech forward at the same time. So if you think about a large roofing company, right, is actually they
25:16have to have door knockers. So door knockers mean act, you know, going neighborhood to neighborhood thinking about different you know roofs and trying to talk to you about why you should think about a new way or like having solar on your roof, right? But at the same time today in Netc it's a compilation of product from hand handling everything inbound outbound analytics and even delivery of their