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Employees are the most underleveraged marketing channel right now, and the Tenex Creator Cup turned content creation into a team sport with a $5,000 prize pool as a way to activate employee advocacy.

Alex argues employees are an underused marketing channel and describes how Tenex turned content creation into a team competition — the Tenex Creator Cup — backed by a $5,000 prize pool to drive employee advocacy. ✦ AI generated

Alex Lieberman · Lenny's Newsletter · 2026-07-20 · original ↗

Why your employees are your most underleveraged marketing channel right now. How the Tenex Creator Cup turned content creation into a team sport with a $5,000 prize pool. Employee advocacy: the Tenex Creator Cup and $5K prize pool

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