A product-based entrepreneur facing an exit decision should evaluate three strategic paths: expand within the niche category, broaden into adjacent pain relief markets, or pivot entirely to apply marketing skills to a larger opportunity.

48:54supplements and and oils and creams and stuff. Or maybe it's having uh more products on the consumer side. Maybe it's having IP. Maybe it's having registration with the FDA. Maybe it's having >> you have three options. >> Yeah. >> And you don't have to decide right now, but it's good to know what they are cuz then when you're doing the business, you'll look for clues that support one

49:11of the three options. >> Either you can go wider or TMJ. So you could say, "Great TMJ, this helps, but it's not a solved problem. I can sell the creams, I can sell the oils, I can sell the supplements, I can sell the whatever. So you go wider TMJ, you can go wider pain relief. So maybe heated massage for other conditions, other parts of your body. The kind of hyper

49:31rice model, the um the gun model where you're going to create, you know, righty company. >> Yeah, they're a recovery company. And you would be a pain relief company and you would say, "Okay, cool. I'm going to go find all the different types of pain. I'm going to create like specialty products. I'm going to run the same playbook across them." And so like right now the those slide heated heated

49:49vibrating slides is like the big one that's going viral right now that I think someone Nike is doing or somebody's doing. >> Yeah. >> So you could you could go wider in that direction of pain relief. Heated maybe heated massaging pain relief. >> Or you could just say actually I just got good at doing this model of like contentbased selling of products. cuz I now know how to do a little bit of

50:10supply chain, a little bit of this, a little bit of that, but I'm really good on the marketing side. And and I'm fundamentally limited by category and product. And if I just take, you know, I'm a I'm a 9 out of 10 entrepreneur. I just need to find a nine out of 10 opportunity. TMJ is just a two out of 10 opportunity because of the nature of

50:26what I'm doing. And you just take your highly transferable skills of creating content, selling through content, you know, and you just apply it to a better category and you that has tailwinds. you don't fight the the small TAM problem that you >> potentially have liquidity already >> and you're so young, you're going to have money in the bank and you're going to have like a bunch of lessons learned

50:44that with a clean slate like this can be your starter business. Like most entrepreneurs have a have a starter business, have a thing that they did early that wasn't their lifetime business. And you know, so that's the other possibility. >> So you you you know, you don't know which one of the three it is right now. Maybe you should write down a hypothesis as to which one of those three it is.

51:03And then as you operate the next six to nine months and you're focused on growing this business, you'll at least be aware of and looking for clues as to which one this might be. Maybe you launch a little test in one of those one of those three areas. You figure it out that way. >> Yeah. I mean, I think I think it's what it is is like I I like to use the