New technology as transformative as GenAI triggers a 'storming' phase of role confusion before things re-form into a new normal, but that's not a reason to pull AI back—it means being more thoughtful about capturing its benefits while limiting its costs.
Stone likens AI's disruption of PM, design, and engineering roles to a 'storming' phase that precedes a new 'forming' phase, arguing companies shouldn't retreat from AI but must add guardrails and reaffirm human accountability for outcomes.
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Elizabeth Stone: I hear it within Netflix, for sure. I think anytime a new technology comes along, especially one that's as transformative as GenAI, you go through a storming phase before you go through the forming phase of things. And I think we are in the middle of that right now. I don't think that means we should put AI back into the box and say let's not use it.