The co-host cites research that after debates or presentations, people rarely recall what was said but strongly remember how they felt about the person, pointing to Mayor Adams as a case study in likability. ✦ AI generated
Shawn · My First Million · 2026-08-04 · original ↗
starts at this moment · 23:01
you rarely can remember anything that was said, um, but you do remember how that person came across, um, and and the level of like sort of inadvertent, uh, trust and likability that you felt, uh, in the moment. So, your your impression lasts, although your memory for the specifics does not.
verbatim transcript · starts at 23:01
22:47smile. And like make people laugh about the silliest stuff. And like if I heard about someone doing an article, if I was in this guy's shoes, and he was doing an article about my family, I would be livid, right? I wouldn't want to laugh about this. I'd be so angry. Um and the fact that he could do that is awesome. And it makes him 100% more likable. I
23:03didn't know anything about him other than like he's a business tycoon, but now I'm like, oh, I'm kind of a fan of you. >> Yeah, exactly. >> [laughter] >> You know, I wasn't going to read their annual letter this year, but this like basically he used the intrigue of gossip, that attention, that spotlight to say something very different, which I would say >> Obviously, if you just hate the guy,
23:21you're going to still hate the guy. If you love the guy, you're still going to love the guy. But the sort of the mass in the middle, which is folks like you and I who don't really care, aren't really paying attention, >> it's just one little nugget where you're like, "Hmm, I like that guy. Couldn't tell you exactly what he said, but I I liked his approach. And and if you've
23:37ever studied that >> word as well, je ne sais quoi. >> Yeah, he's >> [laughter] >> got that je ne sais quoi, you know what I mean? And it's people have studied this with like presidential debates and whatnot. It's like after the fact, you know, whether it's 2 hours later or 2 weeks later, you rarely can remember anything that was said, um, but you do remember how that person came across,
23:58um, and and the level of like sort of inadvertent, uh, trust and likability that you felt, uh, in the moment. So, your your impression lasts, although your memory for the specifics does not. >> Dude, what's crazy is I'm um, I'm not aligned with Mumford and Sons' beliefs. Mumford and Sons, the the mayor of New York, I'm not aligned with a lot of his beliefs. I'm not aligned with a lot of
24:16his ideas for policies. Uh, I see him talk on the internet and I'm like, "Oh my god, you've got this dialed in. You know how to be likable." It is just insane. Have you ever watched any of his videos? >> Oh, yeah. And it's same same exact reaction. >> Oh my god. Like he just has it dialed in perfectly. I went to um, out here in um, New York City there was