When the pirate becomes the navy, the rules change — what was acceptable as an upstart is not okay when you're the big dog.

18:45>> it's not okay. >> Yeah. It's very that you're viewed entirely differently. >> Yeah. And I didn't I hadn't consumed that information. [laughter] It actually helped me because, you know, when we started the firm, we were the upstart >> and I I talked just [ __ ] crazy [ __ ] about the other VCs and this and that and you know, call them [ __ ] and

19:05>> but like at some point like I could feel it turning. Yeah. >> And I remembered what happened to him and I was like >> and we we actually had a whole thing like we're not the pirates anymore. Don't say that type of stuff. Like be >> be chill. >> We had Yeah. We had this thing where um we would against Lyft we would uh we would recruit the drivers on Lyft um to

19:31bring them over to Uber so that uh it was hard for Lift to build supply um and we would aggressively do it and we had a program for it internally which we called shoplifting. [laughter] >> Okay. ju just that that name by the way like forget about all the I I know some of the techniques they used >> very [laughter] aggressively but that name you can't use that name

19:54>> it's just not a thing and I remember um you know David Drummond from Google was on our board and he's like you know Travis that's not a thing dude [laughter] you got to change it and then I had of course like antitrust training which are like at the time again I'm like this small startup kid. I'm like, "Any trust? What the hell is that?" Legal people

20:17telling me whatever. They're like, "Look," I'm like, "I can't wait to have that problem," you know? And uh they're like they're like, "Look, here's the thing. The way you call projects, it has to be appropriate for like a a a 10-year-old basketball team." So, it went from Shoplift to the National, sorry, the North American Championship Series. We call it the NACS. >> [laughter] >> And we had a whole very heavy duty