The rule of reciprocity is not a magic bullet; a favor can backfire, as the host learned when his two Diet Cokes were refused in a high-school principal's office.

6:26specific way in the book that Robert Cialdini describes it, which is um two people are doing a psych study, the guy walks out, and he comes back and he says, "Hey, they I asked the guy if we if I could have a Coke." He said, "Yeah, so I brought you one, too." Um so, it's kind of kind of sounds like very like you know, thoughtful and in

6:45passing. And you said a set a very similar thing. And so, I walk in and I just go He's like, "Hey guys." And I go, "You want a Diet Coke?" And then he's like [laughter] And he just goes, "No, thanks." And now I have two Diet Cokes. I go, "I have >> [laughter] >> two." I go, "I have two." And he goes, "I'm all set." And then I And the vlog camera's on me

7:06and it's like The Office. I look at the camera >> [laughter] >> and it's like, "This is not going as planned. I'm Michael Scott-ing this." And then I open up the Diet Coke almost explodes cuz I've been like, you know, nervous the whole time. Luckily, doesn't totally foam over and I proceed to drink two Diet Cokes while this guy absolutely shuts down my program. And so, that's

7:27the law of reciprocity gone wrong. >> That is so funny. That is so funny. That is so good. >> [laughter] >> All right, I have a story for you. Hey, everyone, really quick, if you're enjoying this episode on CEO stuff, so delegating, having hard conversations with your team, hiring, then I've got something for you. So, the team at HubSpot, they actually went and put together a bunch of best practices that

7:50Shawn and I use in our own companies. And they put it together in something that's really easy to read and understand. And so, if you want to just save yourself 10 years of headache and heartache, then you should check it out. I wish we had this a long time ago. It would have helped me a lot. But, there should be a QR code on your screen that