Taste matters more, not less, in a world where AI makes building easy — the winners will be the ones who are clear-eyed about what AI is and isn't good at.

0:00No, I think taste matters a ton. In a world where it's easier to build things, it's more important to make sure that your time is spent figuring out what you should be building in the first place. The people who I think are going to make the most of it are the ones who are cleareyed about what AI is good at and what it's not good at and also have an

0:19instinct or a nose for what it will be good at and not good at. What's something that the Instagram algorithm knows about human behavior that people may not realize? >> I think people assume that there's a much more detailed semantic understanding of everybody's interests and preferences in the algorithm than there is. >> Is the rise of AI content a headwind or a tailwind for Instagram versus other

0:44platforms? >> I think it's going to be a tailwind, but I think it's going to be a challenge [music] in a world where there's an abundance of synthetic content. I actually think people are going to seek out creativity and authenticity and people. I don't think we should filter out AI content. I think we should [music] let you know if content is AI content or not. That's hard. By the way,

1:04>> where do you think human brains will continue to be most valuable as AI continues to eat more and more of that product development life cycle? >> That's a great question. So today my guest is Adam Masseri, head of Instagram. Over three billion people use Instagram monthly. That's one in every three people alive. It boggles the mind. Prior to Instagram, Adam designed and led the early Facebook news feed. He

1:31also ran the team that built the Facebook ranking algorithm. And 8 years ago, he took over Instagram from its founders, Kevin Cyester [music] and Mike Kger. He's a designer turned product manager turned leader of Instagram. Adam is also famous for being the face of all of the controversy and changes that come with evolving Instagram as a product, which we talk about. Before we get into it, don't forget to check out

1:53lennisproduct.com [music] for a free year of the most interesting and well-crafted AI products in the world, available exclusively to Lenny's newsletter subscribers. With that, I bring you Adam Masseri. Adam, thank you so much for being here. Welcome to the podcast. >> Thank you for having me. Excited to be here. >> You've been doing product for a long time. You get to see how a lot of teams