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Taste—knowing what to build and what AI is and isn't good at—matters enormously now, and that's precisely why designers remain highly valuable even as generalists take over more of the design work.

Mosseri argues that as building things gets easier with AI, the scarce and valuable skill becomes knowing what's worth building—which is why he remains bullish on designers, since taste is hard to automate. ✦ AI generated

Adam Mosseri · Lenny's Podcast · 2026-07-09 · original ↗

starts at this moment · 7:56

No, I think taste matters a ton. So in a world where it's easier to build things, it's more important to make sure that your time is spent figuring out what you should be building in the first place. I'm actually pretty long on design or designers because they tend to have taste and I think that is something that is much more difficult to imagine being automated away.

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7:56Instagram. Um I love >> Yeah. He was a senior IC at Instagram for a while. I love seeing him. He's all over threads now. It's like he's sort of like the face of Clark K. He's he's a celebrity now. He really is. He's his own little Yeah, for sure. In a world that is like on fire right now. Um, no, I think taste matters a ton. Uh, so in a

8:18world where it's easier to build things, it's more important to make sure that your time is spent figuring out what you should be building in the first place. Um, actually, so a lot of designers right now are very anxious about their roles. you know, you've got these other generalists doing design, you've got engineers doing design, product staff doing design, but I'm actually pretty long on design or designers because they

8:43tend to have taste and I think that is something that is much more difficult to imagine being automated away. And so there's other challenges with design sometimes, but I I'm pretty long right now on designers. I've always felt that too as it is so easy to build and all the work that AI produces is so like you can tell this was cloud design. I know what you did

9:09here. >> This is codeex. >> Well, they all have their vibe, right? Like you vibe code your apps. We call it vibe coding. You're all like, "Oh, that's a codeex app." Or, "Oh, that's a cloud app." >> Right. And that's replet. That's lovable. Like you can >> Yeah. >> You can predict these things. You like I've always thought that too that design should be thriving already now. For some

9:24reason, it hasn't yet. If you look at jobs for designers, they're kind of flatlining. I feel like the missing piece is like the PM piece of deeply understanding the business and what will grow it and what success, you know, like all that stuff, the business side of it versus the taste side of it. >> Yeah. I think you're going to see like, you know, um we have a senior designer

9:45uh at Instagram uh called Nate who just transferred into product stuff. So, I think I think some of what you'll see is, you know, it will be harder to talk about design roles and who's a good designer because they're not going to just stay in traditional design roles. You know, if you're an amazing designer, you might you probably have strong opinions outside of just the interaction in visual design. You probably have

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