Replit would have probably died if I wasn't telling a story that is larger than the company itself.

1:05because of your go-direct efforts. I mean you're one of the best CEOs on X. You're you're also now get get getting bigger on Instagram and other platforms. What is the business impact uh been of your efforts going direct? And and does every CEO need to become an influencer now? Or how have you sort of conceived of this? >> Yeah, I I think Repl would have probably died if uh

1:26uh if I wasn't telling a story that is larger than the company itself. Like the company wasn't successful commercially, but we've been very successful at like fundraising, recruiting, uh and I I think if if you build a company that's successful right out of the gate commercially, like you might not need to do all of that. But if you're trying to meme a dream into reality, I think you have to play that

1:54game. And so um so yeah, I I think I think otherwise we would have would have not existed because we had to we had to do that for so many years before I mean, turns out everything I said was true, but at the time it was it was uh it wasn't real. It was a dream. Yeah. >> And I mean, you at one point decided to go go big on

2:21this. You weren't always big on Twitter. I mean, you you started and a lot of people here a lot of people, you know, who are CEOs maybe it doesn't come supernaturally to them and they have to make a decision of like, how do I get good you know, am I going to do this? And if so, how do I get good at it? What was your journey to say, "Hey, I'm