Re-reading influential books reveals new insights because the reader's perspective and life experience change over time.

1:51No one. They care about the problem you're solving for them. There are more than a hundred trillion dollars in the economy just waiting for you to breathe it in. Good luck. [laughter] >> Who is this god of hacker news? >> Are you reading any books? >> I am reading influence again by Robert Chelini. >> Why are you rereading uh Robert Chaldini's influence? Because as the great Buddhist proverb says, "No man

2:16steps in the same river twice, for he is not the same man and the river is not the same river." >> Oh my god. How long have you waited to use that one? [laughter] >> You start reading books. What can you do? You just start turning into a quote machine. No, but really I think you know reading the best books again at different times in your life, it's a

2:35totally different book. you think you've read it and what I found is you you remember you know shockingly little of books and so going back and reading great books is um is like you know the gift that keeps giving in that sense. So so that's what I'm doing. >> Uh did you ever read the blog post that I wrote about influence his book? >> No. uh in 2014, I had just read his book

2:58and I wanted to implement what he what he he talked about. And he has this rule called the rule of reciprocity, which basically just says uh let's say that uh neighbor one goes to neighbor two. Let's say I go to Sean and I say, "Hey, can I borrow a cup of sugar?" And you say, "Yeah, I got you." The next day, if you come to me and say, "Hey, can I borrow

3:16your car for the day?" Even though even though those two asks aren't even remotely equal, I because of the rule of reciprocity am very likely to lend you my car because the rule of reciprocity states that if you do something nice for someone, they are they have a high chance of doing something nice in exchange to you, even if the they aren't equal. And uh that's like how society is