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Open weight models are not truly free to use — the 'free' only refers to R&D, a fixed sunk cost, while COGS from running inference is real, revenue-correlated, and applies just as much to Kimi as to any other model.

Thompson distinguishes R&D (a fixed cost avoided by using open weights) from COGS (variable inference cost that scales with revenue and is unavoidable for any model, open or closed). ✦ AI generated

Ben Thompson · Stratechery · 2026-07-20 · original ↗

What is related to revenue is COGS — cost of goods sold — and COGS is real for AI in a way it hasn't been for software for a very long time. Specifically, running inference on a model — whether that model be Kimi or Fable — costs money, and the amount of money an AI provider spends on inference is, at least in most business models, directly correlated to revenue.

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