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It is time to delete the assumption that frontier AI labs will always license their best models; increasingly it may be in their interest to hoard the intelligence and sell the products built with those models, not the models themselves.

The author opens by arguing the core assumption of the AI business — that the frontier labs will always sell their top models by the token — should be dropped, since it may become more profitable to keep the intelligence and sell products built on top of it. ✦ AI generated

Alex Kantrowitz · Big Technology · 2026-07-31 · original ↗

It's time to delete the assumption that the frontier AI labs will always license their best models and not hoard the intelligence for themselves. Just because the labs have, until now, sold their top-line models to all takers via an API, metered by token usage, doesn't mean they will inevitably sell it that way going forward. Instead, it may be in their best interest to sell the products they've built with these models, and not the models themselves.

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