Going viral requires understanding the broader ongoing conversation ('the meta') and framing your argument within it, not just the act of posting itself, which is why some posts get zero views while others take off.

24:41smart way and advance their point of view. Like the the essay he put out over the weekend, you got 20 30 million views. Like you very few essays kind of get get that much attention, but it it comes at a time where everyone is thinking about token costs, everyone is thinking about and this is important thing about going direct. You can go direct and get zero views. Like it's really easy to like not

25:07not pay attention to you. You have to understand the meta. And I think that's the thing that's more time consuming than posting. Posting is not time consuming. The thing that's time consuming is understanding what is the larger debate because the way to go viral is to couch or dress up your argument, your worldview in the current conversation. >> Yeah. >> Um and I thought that what Satya did with his essays is very

25:36much at the heart of like what the discussion is today and then he advanced the point of view of of Microsoft. >> Yeah. And it's a good place to to wrap. Please give it up for Ram Jacob. >> Thank you. >> Thanks a lot. See you soon. >> [music]