Kristen warns that there will be a wave of founders starting companies simply because they can or for the money, but people can tell when founders are in it for the wrong reasons, and there is no comms strategy for that. ✦ AI generated
Kristen (Lenny's Podcast article) · Lenny's Newsletter · 2026-08-11 · original ↗
More importantly, if you're not excited about the story of why you started this company, you should probably look for a different line of work. As more people stray from traditional career ladders and as entrepreneurship becomes more popular, there will be a wave of founders who start companies simply because they can, or because it looks like a fast track to a lot of money. People can tell when you're in it for the wrong reasons—which includes no reason at all. There's no comms strategy for that. But for everyone else: if your reason was convincing enough for you, it's convincing enough to make other people care too.
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