Codifying your voice in a Markdown file makes an AI draft in your own register instead of the internet's average, and this is tied to why your employees are your most underleveraged marketing channel right now.

Alex describes codifying his personal voice and style into a Markdown file so Claude's drafts sound like him specifically rather than a generic 'internet average' tone. ✦ AI generated

Alex Lieberman · Lenny's Newsletter · 2026-07-20 · original ↗

How to codify your voice in a Markdown file so an AI drafts in your register, not the internet’s average. Why your employees are your most underleveraged marketing channel right now

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