Silber describes how OpenAI's experimental DNA creates an environment where designers feel less pressure to change their process but are encouraged to explore, resulting in more creative freedom and stronger thinking. ✦ AI generated
Ian Silber · Lenny's Podcast · 2026-08-16 · original ↗
starts at this moment · 6:19
We found that like just by sort of supporting that excitement to explore that people feel less pressure. It's not like you need to change the way you work but it's more about encouraging exploration. And when we've done that... they're so excited because they have so much more ability to be creative, to express themselves, to try bad ideas and throw them out. You can just like really move through lots of different ideas and it becomes this incredible way to create and the things that I'm seeing from my team the bar is raising the the thinking is getting stronger the more that they're using these tools.
verbatim transcript · starts at 6:19
6:19I really kind of learned and and have really come to love about OpenAI is that started as a research lab that DNA is like deeply embedded in everything we do and as designers I think that you know you come here we look for people that are not don't have a background in AI but are like really curious about the tools and how it can And we found that like just by
6:44sort of supporting that excitement to explore that people feel less pressure. Um it's not like you need to change the way you work but it's more about encouraging exploration. Um, and when we've done that, when I go and talk to um, both very senior designers and early career designers at our company, they're so excited because they I I literally was just asking some people before this cuz I wanted to get some different takes
7:08and they, [snorts] you know, I think the feeling is that like they have so much more ability to be creative, to express themselves, to try bad ideas and throw them out. you can just like really move through lots of different ideas and it becomes this incredible way to create and the things that I'm seeing from my team the the bar is raising um the the I think the thinking is getting stronger
7:34the more that they're using um these tools. So, I think for the people that that that are starting to embrace this, they're starting to feel really excited and realizing that they have just so much agency as as designers and like um you know, so much more ability to have like really high impact uh as as a as a designer. >> This episode is brought to you by our
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