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Ask DoorDash's natural language interface drives significant behavior change: 50% of restaurant trajectories are from people ordering from new places, and grocery basket sizes are 40% larger.

Andy Fang shares metrics showing that Ask DoorDash's conversational interface drives discovery of new restaurants and larger grocery orders. ✦ AI generated

Andy Fang · No Priors · 2026-07-23 · original ↗

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What are you seeing in terms of behavior change from the user side? Like do I eat or buy differently?

So, I would say on the restaurant side, we are seeing people 50% of trajectories of people using Ask DoorDash for restaurants. Uh they're or 50% of those trajectories are people ordering from places they've never ordered from before, which is huge because that's one of the hardest metrics historically for DoorDash for us to uh move. And so, that's been big. And then another one is on the grocery side, we're seeing a lot higher basket sizes, like I would say like 40% larger basket sizes on grocery.

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1:38search for things either more nuanced kind of restaurant discovery searches or different tasks on the grocery side. Um and yeah, we've just [clears throat] seen a lot of interesting traction that's uh upheld as we've expanded the roll out. >> What are you seeing in terms of behavior change from the user side? Like do I eat or buy differently? Yeah. So, I would say on the restaurant side, we are

1:59seeing people 50% of trajectories of people using Ask Door Dash for restaurants. Uh they're or 50% of those trajectories are people ordering from places they've never ordered from before, which is huge because that's one of the hardest metrics historically for Door Dash for us to uh move. And so, that's been big. And then another one is on the grocery side, we're seeing a lot higher basket sizes, like I would say

2:22like 40% larger basket sizes on grocery. And so people are like, you know, they'll take a picture of what's in their fridge and they'll say, "Help me stock up my fridge or they'll do meal planning with like maybe they have some dietary constraints or they'll like, hey, I want to like cook a pasta dinner this weekend with my family." Or even just like, "Hey, help me reorder uh like

2:41my you know, my usuals and like that's a lot easier than tapping through the the traditional experience." >> That's wild. I've never thought of Door Dash as difficult to use, but like that suggests there's like actually latent demand that wasn't being served because you it wasn't easy enough to like eat at new places. >> Correct. Yeah. And I think a lot of people on the restaurant side, it's like

3:03people build habits, >> but I think people also want some diversity in terms of like what they're eating, you know? Um, and so we felt like this experience ended up being a natural way to allow people to express that. Oh, think about the social currency of like my friend Andy found a new like really good restaurant for me. Andy's awesome, right? So, I feel like that's even a different way people look

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