As synthetic AI content becomes abundant, people will seek out creativity, authenticity, and real people more rather than less, which makes the rise of AI content a net tailwind for Instagram's creator-driven platform, so long as content isn't judged by which tool made it.

42:04and creators. And I mean creators broadly. I don't just mean influencers who are promoting branded content and making, you know, native only videos. I mean anybody who's using platforms like Instagram to help do what they do, right? It could be you could be a journalist, you could be an artist, you could be selling scarves you sew, but like you're out there as yourself. for creating and sharing content that helps

42:28you achieve whatever it is you're trying to do. So, we've been leaning in that direction for many years now. That's been our, you know, one of our two or three most important audiences for as long as I've been on Instagram. In a world where there's an abundance of synthetic content, I actually think people are going to seek out creativity and authenticity and people [snorts] more, not less. And I think that that

42:52will help us. That doesn't mean that we won't have AI content on our platform. There's going to be bad and good AI content and we're going to try and handle that, you know, the way we normally handle content. So unsafe goes away. Interesting versus not interesting is based on ranking and personalization. Um, but I think people are going to really seek out other points of view because Instagram was never just about

43:12the content. It was always about to a certain degree the person behind the content, the point of view, the reason they're sharing it, their perspective. And I think that's going to become more important, not less. And I think given that we are not the best at a lot of things, but we are the largest uh creator platform, you know, you know, if you look at how we define creators and

43:35how many creators use us versus other platforms, I think it'll be a tailwind for us because I think people are going to seek out people. >> And this connects to your earlier point that uh companies uh like say New York Times can pump out a bunch of AI content versus a creator. And so you're saying you kind of want to protect against that, too. Allow individuals to continue

43:54to perform well in spite of just all this AI content. >> If you just love AI content, great. Like, you should be able to have a feed that's just like AI town. And if you don't, then you shouldn't have it in your feed. Like, you know, to me, it's like I don't think we should I mean, I understand why people are, right? There's a I'm not oblivious to the