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A multi-model future is inevitable, and companies that specialize in one proprietary model will still need to use other models created by the ecosystem to stay competitive.

Alex Atallah argues that no single model will win the entire AI market, and companies are incentivized to use a diverse ecosystem of models to improve productivity, reduce costs, and stay on the state-of-the-art frontier. ✦ AI generated

Alex Atallah · 20VC · 2026-08-10 · original ↗

starts at this moment · 10:55

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is that good for an open router business or not? Because you'd stick on one model which is yours, proprietary, trained on yours, and not be open to the diaspora of models that is available.

I think our mission from the very beginning has been to increase neurodiversity in AI for the whole ecosystem. And we really believe that like a multi-model future is inevitable. And when you start, let's say like let's say there's one model that like, you know, hypothetically, let's say you're right. Let's say there's one model that fulfills all of your desires, um either within your company or like as a consumer. Um and every you know more and more people start using that model. And then um someone decides, you know what? I'm going to like create a neurodivergent model. I'm going to create a model that's like a little bit different that like talks a little differently, that has ideas that the first model like could never have come up with cuz it's like completely different data um that's being used to train it. Then it kind of creates inevitable demand to use both models. Like creativity is not a um it's not verifiable. There's there's like you can't really put an easy number on on creative ideas. And when you use two models together, um you're more likely to get creative ideas than if you just use one.

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10:55>> Oh, definitely. I mean, our goal >> Why because you'd stick on one model which is yours, proprietary, trained on yours, and not be open to the diaspora of models that is available. >> I No, I disagree. I I think our mission from the very beginning has been to increase neurodiversity in AI for the whole ecosystem. And we really believe that like a multi-model future is inevitable.

11:22And when you start, let's say like let's say there's one model that like, you know, hypothetically, let's say you're right. Let's say there's one model that fulfills all of your desires, um either within your company or like as a consumer. Um and every you know more and more people start using that model. And then um someone decides, you know what? I'm going to like create a neurodivergent

11:45model. I'm going to create a model that's like a little bit different that like talks a little differently, that has ideas that the first model like could never have come up with cuz it's like completely different data um that's being used to train it. >> [snorts] >> Then it kind of creates inevitable demand to use both models. Like creativity is not a um it's not verifiable. There's there's like you can't really

12:11put an easy number on on creative ideas. And when you use two models together, um you're more likely to get creative ideas than if you just use one. It's it's just a fact if if that other model was trained in different way on a different data set, like or has like made a big update. So, um consolidation on one just seems like it just doesn't make any sense to me.

12:35>> Totally get you. So, you will have companies which have like a core workflow or their core which is their own specialized model, and then they'll use a plethora of other models and they'll use OpenRouter for those other model selection. >> Yes. And and I think that when companies make like to get back to your question, when they make their own you know their own model trained on their own data,

12:56um like you are the [clears throat] ecosystem around you is all doing the same thing. You have to like play out the game theory for these things a little bit. Like if everybody is doing this as well and create and all the model apps are creating new models constantly using new data that they've acquired, that they've bought from other companies, that's all like potentially data that's valuable to you. What is in

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